Release date:2024-12-10
This symposium selected 8 key enterprises from different fields across the country to participate, and Bella (Guangzhou) Intelligent Information Technology Co., Ltd. (hereinafter referred to as "Bella") located in Zengcheng is one of them. Premier Li Qiang listened carefully to the development of enterprises and responded warmly at the meeting, which made us deeply feel the Premier's emphasis on the development of small and medium-sized enterprises. He also encouraged us to continuously iterate products and innovate technology, to bring out good products and concepts, and to strengthen Chinese brands. "Recently, Zeng Zhitao, Chairman of Bella, who spoke on behalf of enterprises at the meeting, said.
This Zengcheng enterprise, encouraged by the Premier, was founded in 2017 and is a small and medium-sized enterprise that has long focused on the research and development, production, and sales of AI massage health products in the big health industry.
At present, the enterprise has successfully transformed and upgraded into a specialized and innovative enterprise mainly engaged in foreign trade
The company's export value reached 10.65 million US dollars last year, a year-on-year increase of 55%.
What confidence does Beile have behind the rapidly growing export data?
The innovative confidence behind 'Made in China' ，AI leads digital transformation.
At the Bella Massage Chair Product Research and Development Center, brand new machines and wheels are vigorously rotating, making a slight sound. This massage chair adopts AI intelligent technology, which can automatically detect the body shape and acupoints of the human body, provide personalized massage plans, make the massage rhythm closer to the human hand, and provide a better experience, "said Wu Pingliang, the R&D manager of the company, on the side.
Bella has long focused on the research and development, design, and production of home "cloud intelligent" health devices, with a complete health service system. It provides OEM products such as infrared thermometers, electronic blood pressure monitors, intelligent eye protection devices, intelligent neck protection devices, quantum sleep devices, etc. for domestic and foreign customers, and has more than 20 domestic and foreign intellectual property patent certificates. It is a national high-tech enterprise.
In recent years, with the continuous promotion of the development plan for the new generation of artificial intelligence worldwide, AI is integrating into people's society and life at an unprecedented speed, leading a profound digital transformation. This transformation not only changes the traditional economic pattern, but also brings more business opportunities and development space for Bella.
Transformation and upgrading is the trend of industry development. In recent years, Bella has not stopped its pace of digitalization, and its efforts have been increasing year by year. "Zeng Zhitao said that in 2020, Bella invested in the construction of Bella Intelligent Semiconductor Packaging and Testing and Ewing Gun R&D Headquarters, which integrates high-level talent research and development, brand marketing, achievement transformation, industrial ecological chain incubation, and public technical support. Taking the construction of semiconductor packaging and testing production lines as an opportunity, Bella introduced high-level technical talents in the semiconductor industry and built a semiconductor chip technology public service platform to serve upstream and downstream enterprises. In 2021, Bella set its sights on the smart home market and collaborated with Dr. Ling Yongquan from Guangdong University of Technology to establish the "AI Massage Chair New R&D Laboratory" and develop an innovative AI intelligent massage chair product line.
At present, China has become the center of the global supply chain for smart massage chairs, and massage chairs have become the "new three" of smart home foreign trade. During the inspection process in various places, we have seen many business opportunities and received many orders, which further strengthens our determination and confidence in building the upstream and downstream industrial chain of health products in Zengcheng and establishing a new research and development laboratory for AI massage chairs, "said Zeng Zhitao.
In the invisible details, there lies the strength of the enterprise's high-quality development. The production process of massage chairs is complex and tedious. To produce a massage chair, 2206 components need to be integrated, and the movement is the most essential part of the massage chair. The excellence of its function determines the quality of the massage experience. So, how did Bella use "high" and "new" technologies to create industry advantages?
The movement of the massage chair is equivalent to the human brain, through which a series of motion commands can be implemented. For the massage chair, different movements can achieve different massage techniques and programs, and their comfort and massage effects are also greatly different. "Zeng Zhitao said that the AI intelligent massage chair currently promoted by Bella adopts a 4D movement. By adding AI control functions, fingers can adjust the strength and mode with a single swipe, realizing real-time interaction between the massage wheel position and the body, timely sensing and adjusting the importance and massage techniques, making the massage chair" obedient ". Up to now, Bella has obtained 116 patents related to massage movements.
Government supports' overseas order grabbing '
Last year, the export value increased by 55% year-on-year
On April 15th, the 135th China Import and Export Fair (Canton Fair) opened, and 10 massage chair products developed by Bella were unveiled at the exhibition. To Zeng Zhitao's surprise, although the booth space was limited, Bella utilized its own advantages to attract customers and successfully signed a $7.5 million intention order with a Japanese group company. From independent research and development to mass production, and then to establishing a brand, this intelligent manufacturing enterprise's path of stable and high-quality development in foreign trade is becoming wider and wider.
In recent years, Bella has actively sought transformation and upgrading, and has become a small and medium-sized enterprise that has shifted from completely domestic trade to mainly foreign trade. Its products are exported to countries such as the United States, Japan, Dubai, and Russia. The company's export value reached 10.65 million US dollars last year, a year-on-year increase of 55%. Currently, the ratio of domestic and foreign trade is 3:7, and it is expected that the growth rate can reach 30% this year. The export value is expected to double.
The rapid development of enterprises cannot be separated from the strong support of governments at all levels for manufacturing enterprises. Guangdong Province is building a global online comprehensive service platform for Guangdong Trade to assist small and medium-sized foreign trade enterprises in "going global to grab orders"; Guangzhou has put forward the concept of "industry first, manufacturing based city" and actively promoted the digital transformation of small and medium-sized enterprises.
As an advanced manufacturing base in eastern Guangzhou, in recent years, Zengcheng has adhered to the principles of industrial development and strong manufacturing, optimized the industrial development environment, increased policy support, and accelerated the construction of a modern industrial system. By promoting the successful selection of the Ministry of Industry and Information Technology's Electronic Fifth Institute, Bochuang Equipment, and Saibao Certification as the first batch of "Four Modernizations" platforms in 2023, we provide comprehensive services for manufacturing enterprises in digital transformation, networked collaboration, intelligent transformation, and green upgrading.
At the same time, Zengcheng actively acts as a matchmaker for enterprises to participate in key exhibitions, helping them find business opportunities and grab orders, and fully promoting enterprises to better "go global" and further enhance the Zengcheng brand. By aligning with the international market through the Canton Fair, Bella fully leverages the stable supply chain advantages of local brand manufacturers in Guangzhou, and massage chair products have become hot selling products on cross-border e-commerce and e-commerce live streaming platforms.
Standing at the forefront of artificial intelligence and big health, Bella has rapidly grown into a "gazelle" enterprise among high-end enterprises. In the future, we will continue to focus on the centralization of smart homes, from chip packaging and testing, integrated circuit assembly, hardware integrated molding to process control, integrating artificial intelligence and the Internet of Things, constantly seeking innovation, and becoming a Chinese intelligent manufacturing self strengthening brand enterprise, making 'Made in China' go further, "said Zeng Zhitao.
Chinese
English